There`s a reason it`s said that a picture is worth a thousand words.
It might be an old, familiar catchphrase, but it`s as relevant as ever when it comes to designing for an audience. And it sums up a concept we know is true both from experience and research: images capture people`s attention.
HubSpot has collected some statistics that show how visual content is a powerful communication tool:
- Content with relevant imagery gets 94% more views than content without images.
- People remember information better when it`s paired with images (10% retention of audio information vs. 65% retention of audio + visual information after three days).
- Visual content is 40 times more likely to be shared on social media.
Imagery is a vital part of the equation for most designs and can help make your projects more memorable and effective. But if you want your design to stand out among the flood of images your audience sees every day, then it had better look good.
Whether you`re working with your own photography or pictures you sourced elsewhere, you can make sure your imagery is looking its best by paying attention to a handful of simple settings and techniques. Even better, all of these adjustments can be made right in Canva.
01. Cropping: Enhance Focus & Composition
There`s no easier way to completely transform a photo than by cropping it. Cropping can remove unwanted or distracting areas, improve the composition, or help emphasize a focal point.
A word a warning: if you plan on doing significant cropping, try to start out with as large an image as possible. Because the more you crop, the more you reduce your image quality and resolution. Pixelation can occur, especially if you then try to enlarge the cropped portion.
A good rule of thumb when cropping is to follow what`s known as the rule of thirds. This technique imagines that your photo is divided into thirds, both vertically and horizontally, with four lines (two vertical, two horizontal).
The four points where those lines would intersect form guidelines to place your focal point, or the most important area of your image.
Cropping is an easy, visual process. Just follow these steps:
02. Blurring: Enhance Background Images
There will be times you`ll want to highlight images as featured elements in your designs, but they don`t always have to be the center of attention. They can also work well in a more behind-the-scenes role - literally. That`s right, we`re talking about backgrounds.
Photos can make for visually interesting backgrounds in a wide variety of designs. But, since most designs have text on top of at least part of the background, you`ll often run into a problem: the details in the photo make the text hard to read.
The solution? Apply some blurring to create a smooth, uncluttered background. With some light to moderate blurring, you can retain recognizable shapes or scenes in your background photos.
With a dramatic blurring effect, you can create a soft, abstract wash of colors and/or vague shapes. This could be a good option if you want some something more dynamic than a solid-color background - a little shape and color, but no distracting details.
For a more thorough guide to using blurred backgrounds with real design examples, make sure to check out 10 Expert Tips For Designing With a Blurred Background [Case Studies].
Get to know Canva: The Filter menu is your destination for photo editing. While there are a variety of filters you can choose from at the top, you don`t have to apply a filter to take advantage of the setting sliders beneath. Each slider ranges between -100, 0 (the default, no effect), and +100. The next several image enhancement settings we`ll be discussing can be adjusted from this menu.
03. Saturation: Enhance (or Reduce) Color Intensity
Photographers and designers will most commonly adjust an image`s saturation settings to kick up its colors a notch.
Saturation has to do with color intensity, so more saturated colors are bolder and brighter (closer to their purest form) while less saturated colors are more faded (closer to gray). Complete desaturation (in Canva, this would be a saturation setting of -100), leaves you with a black-and-white photo.
While any photo editing technique can be overdone, too much saturation can look particularly strange and unnatural. So, unless you`re after a particular effect, be careful to go easy on the saturation, or else you`ll end up with an image that has an almost glowing, neon look.
04. Contrast: Enhance Highlights and Shadows
Increasing contrast is a good way to make your image pop and add a little drama.
Upping the contrast produces lighter lights, darker darks, and a wider range of tones in between - making your image look just a little better than what you`d see in real life.
On the other hand, reducing contrast can give an image a more flat, even tone.
As with saturation, too much contrast is usually not a good thing. Highlights can get blown out (too bright) and shadows can get too dark, which means you lose detail and dimension in those areas.
05. Brightness: Enhance Overall Lighting
Lighting can be one of the hardest things to get right, even for professional photographers.
While it`s best to start out with an image that has been correctly exposed, sometimes you`ll end up with a photo that`s just a little too dark, and you may be able to improve it by manipulating the brightness setting.
Keep in mind that editing the brightness will making everything brighter (or darker). This should be done incrementally and with attention to not creating areas that are overly bright, and you can often improve and balance your results by adjusting the contrast at the same time.
06. Filters: Enhance and Correct Photos
Thanks to Instagram and other apps, filters have become a popular photo editing option. They can be used to add special or artistic effects to your images, but they can also serve as a shortcut to correct issues in your image.
For example, in the image above, the photo I started with (left) had a yellowish tone to it. I wanted the colors to look more balanced, so I applied Canva`s "Nordic" filter to tone done the yellow, then fine-tuned the results by adjusting the brightness, contrast, and saturation (right).
You can see the exact setting used below.
However, most images shouldn`t need filters. Try to only apply one if you`re trying to achieve a specific effect - not just because you can.
07. Arrangement: Enhance Your Layout with Grids
A clean and organized layout is an asset to any design project. If you`re not sure where to start, aligning all your design elements to a grid is always a safe bet. Grids are also a nice way to showcase multiple images.
There are a few ways you can arrange your images in a grid. Each of the options below will give you a pre-arranged grid that you can drag images into:
08. Frames: Enhance Image Shape & Style
Like actual picture frames you hang on a wall, framing images in design is traditionally used to draw attention to the image. Frames can be simple or decorative, a single line or an illustrated design, colored or not, depending on the style and mood of your project.
There are plenty of options for decorative frames in different styles and shapes. But you`ll also find frames for cropping your images into specific shapes. These range from simple circles and squares, to shapes with fancy edges, to frames that make it look like your image is displayed on a smartphone or laptop.
09. Layering: Enhance Images with Screens or Overlays
Sometimes you`ll want an image to be a little less noticeable - often so text or other elements on top can show up better. While blurring is one way to do this (as we discussed at the top of the top of the article), there are other ways that preserve the clarity of your photo.
Screens (also called overlays) are a common approach. They are transparent blocks of color that sit on top of your image. Adjusting the opacity of the screen determines how well your image will show through.
A more opaque screen provides a smoother, more even surface for your text but also conceals your image, so you`ll want to find a happy medium level of transparency that suits the purposes of your design.
You can try layering more than two elements, or making the image itself transparent and placing it on top of a background. Use "send to back" or "send forward" commands to experiment with different combinations. (In Canva, click on a design element to access the "Back" and "Forward" buttons.)
To add a transparent screen on top of an image, follow these steps:
10. Text: Enhance Images With Typography on Top
Images and text are two foundations of graphic design. Combine them, and they`re a powerhouse of visual communication. So try adding relevant information to an image by placing text on top (or picking an image that complements the subject of your text).
In photography, naturally open areas like sky or water provide nice, clear spaces to add typography.
For more on this topic, visit our Complete Guide for How to Marry Text and Images in Your Designs.
Whether you`re working on social media graphics, a business flyer or ad, blog images, or something else, getting the imagery right will be key to a successful design.
Give yourself a head start by using these techniques to anchor your design with an image that`s edited to perfection. As always, happy designing!
** All the image enhancements you see in this article were done directly in Canva, with photos available in Canva. Take a closer look here.